About Us

SO VIE was created from the real, everyday chaos of life – phones slipping, bags overflowing, hands always full. At the center of it all? A mom of three, a designer by heart, and a woman who wanted to feel put together without sacrificing beauty or function.

Inspired by European style and rooted in a deep love for detail, SO VIE is a curated line of tech accessories, designed in Portland, OR, made to keep up with the pace of modern life, while elevating it. Whether you’re heading to school drop-off, catching a flight, or meeting friends for coffee, SO VIE makes sure your essentials are secure, stylish, and always within reach.

Every piece is designed with intention. From luminous stones to soft pearls, custom hardware to rich vegan leathers—our accessories are made to be worn daily. What started as a personal solution became a fast-growing favorite through word of mouth, pop-ups, and Instagram DMs, now expanding into select boutiques and spas nationwide.

The name SO VIE comes from my daughter LaVie, meaning “life” and this brand is just that: a celebration of everyday life, movement, and beauty in the little things.

We believe in charm you can carry, confidence on a clasp, and accessories that are as hardworking as they are beautiful.

Welcome to SO VIE, where style meets intention, and life looks good doing it. 

Love, Anete (image uploaded)