About Us

SO VIE was launched in December 2024, right in the middle of real life- three kids, hands always full and a phone I kept misplacing. I wanted something simple, beautiful and practical. So I made it.

The name comes from my daughter LaVie, it means life in French and this brand has become just that: a celebration of everyday life, movement and beautiful function.

What began as a personal fix grew fast, through word of mouth, Instagram DMs and local pop-ups. Today, SO VIE has thousands of customers across the US and is now stocked in 12 retail locations across 4 states. We’re expanding to Canada and Europe soon.

Every piece is designed with intention. From pearls and luminous crystals to vegan leather and custom hardware, our accessories are made to move with you. They’re functional, easy to wear and always just a little bit elevated. Easy to match with your mood and outfit.

We care deeply about the details and even more about the people. Moms like me, women building busy lives, customers who tag us after finding the one- you’ve helped shape this brand.

We’re still growing. We’re learning every day. And we’re here to make your daily carry more beautiful, more useful and more you.

Thank you for supporting a small, woman-owned business. Customer experience is our priority and this community means everything to us.

 

Love, Anete